A Guide to The Hottest Summer Trends

Sunset Daze Ladies

Sunset Daze: Summer’s Colourful Trend

Summer has arrived, and Haddow Group is proud to introduce you to one of this season’s most exciting trends: Sunset Daze. This trend captures vivid sunset tones and enchanting ombre watercolour prints and effortlessly transcends various categories, appealing to all age groups. Join us as we delve deeper into Sunset Daze and discover how it adds an element of effortless sophistication to our swimwear, coverups, nightwear, lingerie, and even our kids’ fashion collection.

Sunset Daze Ladies

Ladies Swimwear: Elevating Your Beach Style

Sunset Daze breathes new life into swimwear by introducing intriguing textures, lurex accents, and a subtle sparkle within the fabrics. These fabrics are drenched in the alluring colours of a sunset, creating a lightweight, feminine feel that epitomizes the essence of summer without the colours being too bright or overbearing. The swimwear pieces in this collection also feature trendy cut-out and trim details, making a bold statement by the water’s edge.

Sunset Daze cover-ups and accessories

Coverups: From Beach to Bar in Style

The watercolour prints of Sunset Daze pair harmoniously with lightweight fabrics, creating a mesmerizing illusion of a stunning sunset that is not too bright or overbearing. These features mean this trend is incredibly versatile, which is why it is of no surprise that it is likely to become the ideal summer staple that can effortlessly transition from a relaxing day at the beach to a stylish evening at a beachside bar. Don’t forget to explore the art of layering by matching prints, blending your swimwear seamlessly with our coverups for an effortlessly elegant look.

Sunset Daze Summer Wear

Ladies Nightwear/Lingerie: Embrace Elegance in Sunset Hues

Sunset Daze isn’t confined to swimwear; it has also made its mark in ladies’ nightwear and lingerie. Our collection boasts the same captivating prints on satin soft fabrications, chiffons, and laces, all featuring the breathtaking sunset palette. Slip into the allure and elegance of the evening with Sunset Daze-inspired nightwear and lingerie, perfect for those warm summer nights.

Kids Nightwear: Fun and Fashionable for Little One

Kids Nightwear: Fun and Fashionable for Little Ones

The Sunset Daze trend isn’t just for adults; it’s perfect for kids too. The pastel hues derived from the sunset colours make for delightful unisex garments, ensuring that kids can join in on the fun. Our collection adds an element of playfulness with features like catchy slogans and vibrant placement prints, creating interactive and stylish nightwear that kids will adore.

A Trend that Embraces Summer

This summer, embrace the Sunset Daze trend from Haddow Group and infuse your wardrobe with the warm, vibrant hues of a captivating sunset. Whether lounging by the pool, strolling along the beach, or enjoying a night out on the town, Sunset Daze is your perfect companion. From swimwear to coverups, nightwear, lingerie, and even kids’ fashion, this trend knows no bounds. Do not miss out on the ultimate summer fashion statement; shop Sunset Daze today and let the colours of the sunset brighten your days and nights.

Contact us

Get in touch for more information or to arrange a call with one of our Account Managers.


Haddow Group l Lister Mills l Heaton Road l Bradford l BD9 4SH

(for sat nav, use BD9 4RY which brings you to Lister Food Stores opposite our main entrance on Heaton Road)




01274 360400

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